JUICY LIPS: A KEY ROLE IN K-BEAUTY STANDARDS

When looking for the perfect makeup, the lips play a central role in defining the overall look since they can work as a focal point on the face and easily catch the eyes and attention of others. In Korean Beauty, the main goal when creating a makeup look is to achieve a soft, dewy, and natural look. In this matter, the use of Lip Balms holds a significant place in the K-Beauty industry, primarily due to their multifunctional roles:

Korean makeup often emphasizes healthy and plump lips with a natural and soft finish, making moisturized lips the canvas for a smooth makeup look

The “no-makeup” makeup look is highly popular in Korean culture, focusing on radiant and glowy products that provide a youthful and healthy color look

In Korean beauty, tinted lip balms are often used as multitasking products to create a soft and dewy effect on cheeks or eyelids, complementing the idea of a natural look

Since Korean cosmetics are based on the concept of preventing, lip products contain ingredients that protect the lips from dehydration, retaining moisture to prevent dry or flaky lips

To create that natural, plump, and glowy “no-makeup” makeup lip look that K-beauty trends keep pushing forward, we have formulated our Plumpang Color Lip Balms, with a deeply nourishing colored lip balm with a plumping effect, to enhance your natural features and give you juicy lips with a subtle touch of color, while offering a variety of colors to match all of your looks.

Infused with 900,000ppm of moisturizing essence, Coconut, Apricot, Rosehip, and Olive oils to create a nurturing layer of protection on your lips, our Plumpang Color lip balm helps you to maintain juicy and plump lips throughout the day. Additionally, looking forward to matching all of your makeup looks and needs, our Plumpang Color Lip balm comes in 6 different shades, providing from soft to intense makeup looks, being suitable for every occasion. 

Since an increase in the size of the lips can create a more outstanding makeup look, our colored lip balms are infused with a patent ingredient (VolufilineTM) that has been clinically tested to provide a temporary lip volume increase while offering a glossy finish that enhances a natural complexion.

VolufilineTM is a high-quality ingredient, that contains purified extracts derived from the Asian plant known as Zhi Mu, and its properties temporarily increase the lipid storage (adipocytes) in the fatty tissue of the lips, creating a plumping effect on the lips that complements the natural glow provided by the naturally derived ingredients in our lip balm. 

In order to provide the best and most efficient results, we have clinically tested our Plumpang lip balms to prove their lip-plumping effect, obtaining between a 14 and 16% increase in lip volume immediately after applying our product. 

To please from beginner to advanced plumper users, we have created three different plumping level categories to experience different intensities, and arranged the color distribution to match the intensity of those looks; the first level has a low plumping effect and provides a natural daily look with Pure Pink and Light Coral colors, the level two has a medium intensity plumping effect with a bit more intense colors to match the energy of your daily life with Nude Beige and Sunny Peach, and the third stage has an intense plumping effect on its two colors Classic Red and Plump Berry for an intense makeup look.  

We hope you understand more about the trend of lip makeup in the K-beauty industry and that you learned more about our newest makeup addition products. 

Village 11 Factory® will always help you to keep in trend with the industry while providing your good results with natural ingredients. 

If you have any questions or concerns, please contact us at info@pfdbrand.com